What Is A Brand-Body™?
Our Framework Works With The Tollowing Progression Of A Brand:
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Brand-Soul™
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Brand-Kharakter™
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Brand-Body™
- Brand-Soul™ is the intelligent life, where the vital spark, emotional and ethical aspects of a Brand are held
- Brand-Kharakter™ is the layer where the set of human kharakteristics and preferences of a Brand reside
- Brand-Body™ is the substance, the organized physical projection of the combined Kharakter and Soul of a Brand
The Brand-Body™ can be extensive depending on the size of the enterprise, some of the main components are
- Brand Symbol
- Brand Visual Language
- Website
- Social Media Accounts / Presence
- Tone of Voice
- Defined Customer Experience
- Retail Space
- Tone of “voice"
- Subjects and themes your brand speaks about
- Customer experience
- Internal business philosophy
- Team members attributes
- Sound / music
- Interior Design: Lighting, materials, focal features, landscaping, etc
- Architecture