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What Is A Brand-Body™?

Our Framework Works With The Tollowing Progression Of A Brand:

  1. Brand-Soul™

  2. Brand-Kharakter™

  3. Brand-Body™

  • Brand-Soul™ is the intelligent life, where the vital spark, emotional and ethical aspects of a Brand are held
  • Brand-Kharakter™ is the layer where the set of human kharakteristics and preferences of a Brand reside
  • Brand-Body™ is the substance, the organized physical projection of the combined Kharakter and Soul of a Brand

The Brand-Body™ can be extensive depending on the size of the enterprise, some of the main components are

  • Brand Symbol
  • Brand Visual Language
  • Website
  • Social Media Accounts / Presence
  • Tone of Voice
  • Defined Customer Experience
  • Retail Space
  • Tone of “voice"
  • Subjects and themes your brand speaks about
  • Customer experience
  • Internal business philosophy
  • Team members attributes
  • Sound / music
  • Interior Design: Lighting, materials, focal features, landscaping, etc
  • Architecture