Our Framework Works With The Tollowing Progression Of A Brand:

1. Brand-Soul™

2. Brand-Kharakter™

3. Brand-Body™
    

• Brand-Soul™ is the intelligent life, where the vital spark, emotional and ethical aspects of a Brand are held
   
• Brand-Kharakter™ is the layer where the set of human kharakteristics and preferences of a Brand reside
   
• Brand-Body™ is the substance, the organized physical projection of the combined Kharakter and Soul of a Brand

The Brand-Body™ can be extensive depending on the size of the enterprise, some of the main components are

• Brand Symbol
• Brand Visual Language
• Website
• Social Media Accounts / Presence
• Tone of Voice
• Defined Customer Experience
• Retail Space
• Tone of “voice"
• Subjects and themes your brand speaks about
• Customer experience
• Internal business philosophy
• Team members attributes
• Sound / music
• Interior Design: Lighting, materials, focal features, landscaping, etc
• Architecture