Some Believe

A Brand is a name, logo, service or line of products. Others propose that a Brand is the repetition of a combination of elements, or even a perception that lives in the consumer’s mind... And although all these components are a part of your Brand, a Brand can be much more than this.
 

We Believe

A Brand is energy, with its own unique energy signature, and that unique signature can be captured within the concept of a Soul.
 

Our Framework Works With The Following Progression Of A Brand

1. Soul

2. Personality

3. Body

• Soul is the intelligent life... where the vital spark and the emotional/ethical aspect of a Brand are held
• Personality is the layer... where the set of human characteristics/preferences of the Brand reside
• Body is the physical projection... where personality and soul combine

Structure Of A Brand

Brand   =   Brand-Codex™   +   Brand-Body™

Brand-Codex™ 

1. BRAND-SOUL™
2. BRAND-KREDO™
3. BRAND PERSONALITY
4. BRAND UNIQUENESS STATEMENT
5. BRAND JOURNEY
    

Brand-Body™

1. BRAND SYMBOL
2. BRAND GRAPHICAL LANGUAGE
3. BRAND INTERNET ASSETS
4. BRAND EXPERIENCE