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Structure of A Brand

Some Believe

A Brand is a name, logo, service or line of products. Others propose that a Brand is the repetition of a combination of elements, or even a perception that lives in the consumer’s mind... And although all these components are a part of your Brand, a Brand can be much more than this.
 

We Believe

A Brand is energy, with its own unique energy signature, and that unique signature can be captured within the concept of a Soul.
 

Our Framework Works With The Following Progression Of A Brand

  1. Soul
  2. Personality
  3. Body
  • Soul is the intelligent life... where the vital spark and the emotional/ethical aspect of a Brand are held
  • Personality is the layer... where the set of human characteristics/preferences of the Brand reside
  • Body is the physical projection... where personality and soul combine

 

Structure Of A Brand

Brand   =   Brand-Codex™   +   Brand-Body™

Brand-Codex™ 

  1. BRAND-SOUL™
  2. BRAND-KREDO™
  3. BRAND PERSONALITY
  4. BRAND UNIQUENESS STATEMENT
  5. BRAND JOURNEY
     

Brand-Body™

  1. BRAND SYMBOL
  2. BRAND GRAPHICAL LANGUAGE
  3. BRAND INTERNET ASSETS
  4. BRAND EXPERIENCE