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Structure of A Brand

Some Believe

A Brand is a name, logo, service or line of products. Others propose that a Brand is the repetition of a combination of elements, or even a perception that lives in the consumer’s mind . . . And although all these components are a part of your Brand, a Brand can be much more than this.
 

We Believe

A Brand is energy, with it’s own unique energy signature, and that unique signature can be captured within the concept of a soul.
 

Our Framework Works with the Following Progression of a Brand

  1. Soul
  2. Personality
  3. Body
  • The Soul is the intelligent life, where the vital spark, emotional and ethical aspect of a Brand is held
  • Personality is the layer where the set of human characteristics and preferences of the Brand reside
  • And Body, is the physical projection of the combined Personality and Soul

 

Structure of A Brand

Brand   =   Brand-Codex™   +   Brand-Body™

Brand-Codex™ 

  1. BRAND-SOUL™
  2. BRAND-KREDO™
  3. BRAND PERSONALITY
  4. BRAND UNIQUENESS STATEMENT
  5. BRAND JOURNEY
     

Brand-Body™

  1. BRAND SYMBOL
  2. BRAND GRAPHICAL LANGUAGE
  3. BRAND INTERNET ASSETS
  4. BRAND EXPERIENCE