Why Names Matter

There is power in a name. Brand names offer the possibility to represent how we perceive ourselves and how we want the world to perceive us, they can support your Brand's personality and aid in creating a distinctive identity at first contact. Generic names disappear into the ether. Only brand names register in the mind.

Orpheus Was A Greek Demigod And Philosopher

That lived around 1500 B.C.E. It is generally written that "Orpheus was the son of the god Apollo and the Muse of sweet harmonies, Calliope." Allegorically speaking, Apollo is the father of truth and Wisdom, and Calliope represents harmony and music. Orpheus taught humanity the law of Harmony and the great work of harmonizing the spiritual and material qualities within one's own soul.
 

As A Child Orpheus Was So Proficient In Music

That he was given a lyre of 7 strings to play upon. This instrument is the symbol for the Orphic cult, it represents the seven major rates of vibration upon which lie the basis of form, thought, growth and culture. The seven-stringed lyre represents the solar system and the seven centers in the human body, upon this he taught humanity to play the harmony of nature and the music of the spheres. This harmonization of the centers of consciousness was the redemption of the human soul (Eurydice).

Orpheus Is Attributed With The Revelation

That the image of the gods were not designed to be objects of worship, but were to be regarded as emblems of invisible powers and principles, meaning that the search must be for the substance and not the shadow, for the internal truth and not the external appearance. 
 

We Chose The Name Orphea

Instead of Orpheus to honor the feminine aspect in the Universe and the 7 string lyre as a symbol for our work, as we uncover the hidden meaning behind Brands.

SOURCE
The Message of the Great Initiates. From The All-Seeing Eye, 1923 by Manly P. Hall
A Monthly Newsletter Devoted to Spiritual and Philosophical Problems, 1937 by Manly P. Hall