Skip to main content


Ensoul your Brand through the 5 elemental principles of Fire, Air, Water, Earth et Azoth. 

Defining What A Soul Is

We define Soul as a principle of intelligent life separate from the body, where the vital spark, emotional and ethical aspect of a person, or in this case a Brand, resides.  

What Is A Brand-Soul™?

We believe a Brand is the energy of the thoughts, and inspiration that gave rise to your business. We believe each Brand can radiate its own unique energy signature, and that its own unique signature can be captured within the concept of a Soul.

Within our framework, we focus on the Brand through the Soul which is composed of 5 elemental principles: Fire, Air, Water, Earth et Azoth. These are "empty" containers that are "filled" with the energy of your Brand. Their interaction and balance are what give a Brand its coherent force and allows it to stay true, consistent and on quest.

Structure Of A Brand-Soul™

  • Fulfilled by the 5 elemental principles:
    Fire Element FIRE The Passion That Will Fuel You
    Air Element for the Quest AIR The Quest That Will Lift You
    Water Element for Movement WATER The Currents That Will Propel You Forward
    Earth Element for Impact EARTH The Impact You Aim To Make
    Azoth Element for our Will, the Binder AZOTH The Awareness Of The Other 4... The Desire And Will To Bring The Other 4 Elements Together... The Binder

Benefits Of An Ensouled Brand

  • You give individuals a reason to choose your Brand that goes beyond features, benefits and pricing
  • You create connections through a shared quest
  • You make the world a better place through your Brand's unique contribution
  • You positively influence our society
  • You build  for the long-term
  • You create an inspired workforce
  • You create increased loyalty  


[Brand-Soul™ is part of the Brand-Codex™]


Ready To Begin?

go to Soul-Kapture Session Product Page

Button Get Started with Soul-Kapture Session