Brand-Kredo™

What does your Brand stand for?  What do you believe?  The Brand-Kredo™ delineates the spirit in which your Brand engages its daily work throughout all touchpoints. It is the philosophy by which your Brand lives.  
 

From Proto-Indo-European (PIE)  *ḱred dʰeh₁- (“to place one's heart, to trust, believe”).

What Is A Brand-Kredo™?

A Kredo can be applied to many aspects of a business at a granular level: code of conduct, business practices, customer service. In this case we will be referring to the Brand-Kredo™ as the set of internal principles by which your Brand-Soul™ guides its overarching actions and decisions. It is the Brand's internal compass.
 

Benefits Of A Brand-Kredo™:

• It lays the foundation for your Brand's culture

• It clearly articulates what your Brand believes and what it stands for

• It keeps your Brand's decisions consistent

• It assists your Brand in marketing efforts

[The Brand-Kredo™ is part of the Brand-Codex™]

Ready To Begin?