What does your Brand stand for? What do you believe? The Brand-Kredo™ delineates the spirit in which your Brand engages its daily work throughout all touchpoints. It is the philosophy by which your Brand lives.
From Proto-Indo-European (PIE) *ḱred dʰeh₁- (“to place one's heart, to trust, believe”).
What Is A Brand-Kredo™?
A Kredo can be applied to many aspects of a business at a granular level: code of conduct, business practices, customer service. In this case we will be referring to the Brand-Kredo™ as the set of internal principles by which your Brand-Soul™ guides its overarching actions and decisions. It is the Brand's internal compass.
Benefits Of A Brand-Kredo™:
It lays the foundation for your Brand's culture
It clearly articulates what your Brand believes and what it stands for
It keeps your Brand's decisions consistent
It assists your Brand in marketing efforts
[The Brand-Kredo™ is part of the Brand-Codex™]
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