Brand-Kredo™
What does your Brand stand for? What do you believe? The Brand-Kredo™ delineates the spirit in which your Brand engages its daily work throughout all touchpoints. It is the philosophy by which your Brand lives.
From Proto-Indo-European (PIE) *ḱred dʰeh₁- (“to place one's heart, to trust, believe”).
What Is A Brand-Kredo™?
A Kredo can be applied to many aspects of a business at a granular level: code of conduct, business practices, customer service. In this case we will be referring to the Brand-Kredo™ as the set of internal principles by which your Brand-Soul™ guides its overarching actions and decisions. It is the Brand's internal compass.
Benefits Of A Brand-Kredo™:
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It lays the foundation for your Brand's culture
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It clearly articulates what your Brand believes and what it stands for
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It keeps your Brand's decisions consistent
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It assists your Brand in marketing efforts
[The Brand-Kredo™ is part of the Brand-Codex™]