Skip to main content

What Is A Brand-Codex™?

The Brand-Soul™ resides in the Brand-Codex™.  A Codex speaks of origins, revered work, a code to follow, an undertaking of a whole thing... such is the aim of capturing a Brand. 

  • Codex: From Latin Caudex “trunk of a tree”, “block of wood” or “book”

What is a Brand-Codex™?

Your Brand-Codex™ is a tool. It holds the principles that mean to inspire and guide you in the daily business of building and maintaining an Ensouled Brand.

In our system, the Brand-Soul™ is composed of 5 elemental principles: Fire, Air, Water, Earth et Azoth... these are "empty" containers that will be "filled" with the energy and values of your Brand:

Fire Symbol for Passion Air Symbol for Quest Water Symbol for Currents Earth Symbol for Impact Azoth Symbol for Your Will and Desire

The Brand-Codex™ Pages Capture:

  1. BRAND-SOUL™ - Fulfilled by the 5 elemental principles:
    Fire Element FIRE The Passion That Will Fuel You
    Air Element for the Quest AIR The Quest That Will Lift You
    Water Element for Movement WATER The Currents That Will Propel You Forward
    Earth Element for Impact EARTH The Impact You Aim To Make
    Azoth Element for our Will, the Binder AZOTH The Awareness Of The Other 4... The Desire And Will To Bring The Other 4 Elements Together... The Binder
  2. BRAND-KHARAKTER™ - Cardinal Trait, Central Traits, Situational Traits, Brand-Kharakter Statement
  3. BRAND-KREDO™ - "We Believe" Statements 
  4. BRAND UNIKNESS STATEMENT - How does the Brand differentiate itself and who is its ideal customer

    ■ Brand Primary Tagline

    ■ Brand Secondary Slogan

    ■ Brand Product and Service Descriptions

    The Brand-Codex™ is a fully designed 12-in x 18-in document with the emerging elements of your Brand's Visual Language. As we develop your Brand-Codex™, the work will inspire the initial shapes, colors and fonts that we will use to create the layout of your document.

Brand-Codex Graphical Explanation


How Do I Use A Brand-Codex™?

Your Brand lives by the Brand-Codex™

Your Brand-Codex™ is the source from which your Brand emanates. It shapes the body of your business decisions and gives you the foundation from which to build an Ensouled Brand across all customer touch-points and communication channels.


Ready To Begin?

go to Soul-Kapture Session Product Page

Button Get Started with Soul-Kapture Session