Structure of A Brand
A Brand is a name, logo, service or line of products. Others propose that a Brand is the repetition of a combination of elements, or even a perception that lives in the consumer’s mind... And although all these components are a part of your Brand, a Brand can be much more than this.
A Brand is energy, with its own unique energy signature, and that unique signature can be captured within the concept of a Soul.
Our Framework Works With The Following Progression Of A Brand
- Soul is the intelligent life... where the vital spark and the emotional/ethical aspect of a Brand are held
- Personality is the layer... where the set of human characteristics/preferences of the Brand reside
- Body is the physical projection... where personality and soul combine
Structure Of A Brand
Brand = Brand-Codex™ + Brand-Body™
- BRAND PERSONALITY
- BRAND UNIQUENESS STATEMENT
- BRAND JOURNEY
- BRAND SYMBOL
- BRAND GRAPHICAL LANGUAGE
- BRAND INTERNET ASSETS
- BRAND EXPERIENCE