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What does your Brand stand For?, What do you Believe? The Brand-Kredo™ delineates the spirit in which your brand engages its daily work throughout all touchpoints. It is the philosophy by which your brand lives.

From Proto-Indo-European (PIE)  *ḱred dʰeh₁- (“to place one's heart, to trust, believe”).

What is a Brand-Kredo™?

A Kredo can be applied to many aspects of a business at a granular level: code of conduct, business practices, customer service, etc. In this case we will be referring to the Brand-Kredo™ as the set of internal principles by which your Brand-Soul™ guides it's overarching actions and decisions. It is the Brand's internal compass.

Benefits of a Brand-Kredo™:

  • It lays the foundation for your brand's culture

  • It clearly articulates what your brand believes and what it stands for

  • It keeps your Brand's decisions consistent

  • It assists in marketing efforts


[The Brand-Kredo™ is part of the Brand-Codex™]