What does your Brand stand For?, What do you Believe? The Brand-Kredo™ delineates the spirit in which your brand engages its daily work throughout all touchpoints. It is the philosophy by which your brand lives.
From Proto-Indo-European (PIE) *ḱred dʰeh₁- (“to place one's heart, to trust, believe”).
What is a Brand-Kredo™?
A Kredo can be applied to many aspects of a business at a granular level: code of conduct, business practices, customer service, etc. In this case we will be referring to the Brand-Kredo™ as the set of internal principles by which your Brand-Soul™ guides it's overarching actions and decisions. It is the Brand's internal compass.
Benefits of a Brand-Kredo™:
It lays the foundation for your brand's culture
It clearly articulates what your brand believes and what it stands for
It keeps your Brand's decisions consistent
It assists in marketing efforts
[The Brand-Kredo™ is part of the Brand-Codex™]