Brand assets are the individual pieces that your Brand is comprised of, within the Brand-Codex™ we will be creating:
- Brand Primary Tagline
Meant to represent your Brand. It must be short, display a key benefit, set you apart and evoke an emotional response.
- Brand Secondary Slogan
Secondary Brand Slogans are meant to complement the Brand Tagline. They must be no longer than a sentence and convey a significant message.
- Brand Product and Service Descriptions
How will we refer to and speak about our products? Here we will take inventory of all brand products and services and standardize their titles and descriptions.
Asset, a single item of ownership having exchange value
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